minimumeffort.
I build small products and study AI from the inside out: LLMs, inference, tokens, and the math and hardware underneath them. Then I write down what I learn.
Products
Small products I’ve built to test ideas about software, AI, and distribution.
View all →Blog
Questions I’m working through, from AI and software to distribution and whatever I try next.
View all →What makes a blob belong on a page?
I built a Codex skill after fluid blobs kept exposing the same design mistakes. The hard part was teaching the judgment around the shader.
- 3
- renderers
- 8
- invariants
- 1
- visual goal

What does a $0 launch teach you?
A small launch brought 1,761 visitors, six submissions, and no revenue. The interesting part is what those numbers do and don’t tell us.
- 1,761
- visitors
- 6
- submissions
- $0
- revenue
About
I’m Horia Jurcut, formerly at Spotify and Electronic Arts. My background is distributed systems engineering. Minimum Effort documents my personal experiments and journey into AI.