# Minimum Effort

> Small experiments, bigger questions. A personal notebook by Horia Jurcut.

Minimum Effort documents Horia Jurcut's journey into AI through products, software, mathematics, agents, and the practical problem of finding an audience. Horia is a software engineer in Stockholm, formerly at Spotify and Electronic Arts, with a background in distributed systems engineering.

## Products

- [Rip My Build](https://ripmybuild.com): A public cemetery for abandoned side projects.
- [All products](https://minimumeffort.dev/products.md): The current product directory.

## Blog

- [What makes a blob belong on a page?](https://minimumeffort.dev/blog/fluid-blob-design.md): Why the difficult part of a fluid blob was teaching the design judgment around the shader.
- [What does a $0 launch teach you?](https://minimumeffort.dev/blog/rip-my-build.md): What 1,761 visitors, six submissions, and no revenue taught Horia about distribution.
- [All writing](https://minimumeffort.dev/blog.md): The complete blog index.

## About

I’m Horia Jurcut, formerly at Spotify and Electronic Arts. My background is distributed systems engineering. Minimum Effort documents my personal experiments and journey into AI.

- [X](https://x.com/horiajurcut)
- [LinkedIn](https://www.linkedin.com/in/horiajurcut/)